h1-2024
While Akshay Kumar was the most visible celebrity endorser on TV with an average visibility of 22 hours per day across all channels, MS Dhoni appeared in TV ads for 42 brands from Jan to June 2024
e4m Staff Nov 25, 2024 12:08 PM
Volkswagen, Hewlett Packard, Levi’s, Oppo and Spotify, among account moves that dominated the Indian market from January 2024 to June 2024, as per COMvergence New Business Barometer H1 2024
e4m Staff Sep 27, 2024 1:01 PM
LIC, Maruti Suzuki and Reliance Retail among top advertisers on radio in H1’24, shows a TAM AdEx report for Jan – June 2024
e4m Staff Sep 12, 2024 9:05 AM
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%