Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more

Sunidhi Vijay Jun 1, 2026 8:53 AM

Ankit has been with the company since April 2023

e4m Staff May 11, 2026 7:03 PM

The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.

e4m Staff Dec 15, 2025 5:21 PM

The two-film campaign will continue throughout the fourth quarter of FY25 across platforms

e4m Staff Feb 1, 2025 8:40 AM

The advertisement is available in eight languages, including Hindi, Tamil, Telugu, Malayalam, Assamese, Marathi, Kannada and Odia

e4m Staff Oct 24, 2024 12:18 PM

The campaign promotes the brand’s ‘doorstep gold loan’ service

e4m Staff Apr 1, 2024 2:59 PM

Through the campaign, Rupeek aims to ‘inspire’ the common man and woman to take pride in using their gold to access credit in a safe, personal and tension-free manner

exchange4media Staff Sep 12, 2021 8:00 PM

The gold loan scheme was launched by actor Vidya Balan at a virtual event held on Monday, 15th March 2021

exchange4media Staff Mar 16, 2021 1:38 PM

This service enables customers to avail a gold loan without stepping out of his/her home

exchange4media Staff Jul 1, 2020 4:49 PM

The campaign is a set of inspirational real-life stories narrated in the magical voice of Amitabh Bachchan

exchange4media Staff Jun 27, 2020 9:21 AM