global-operations
Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 9:22 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 8:03 AM