Onam season compels marketers and advertisers to up the ante?blur=25

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Akshata R Murthy May 31, 2017 7:36 AM

Enormous strengthens senior creative team for its Mumbai & Delhi offices?blur=25

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

exchange4media Staff Dec 7, 2016 4:48 PM

Radio ad spends in South expected to end on a high note in Q3?blur=25

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

Can ABC replace the disputed IRS??blur=25

Publishers and advertisers have been using both the currencies to measure readership pattern for some time now. But has the recent IRS controversy prompted them to pick one over the other?

Abid Hasan Aug 28, 2014 8:06 AM

Radio players ready to experiment, but will advertisers support it??blur=25

While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts

Saloni Surti May 29, 2013 1:51 AM