gautham-machaiah

The Experience Economy: Why Treatonomics is rewriting the rules of marketing

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Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah 2 hours ago

Manufacturing Miracles: How social media turns belief into business

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Manifestation reels do not just sell hope; they convert faith into engagement, engagement into distribution, and distribution into revenue, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 11, 2026 10:38 AM

The shadow war: How ‘dark ads’ are rewriting the rules of marketing

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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM