Guest Column: Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and unforgettable campaigns

Shradha Agarwal Jan 30, 2025 9:03 AM

As per industry observers, on the brands' influencer strategy checklist should be: Hyper-local, Relatable, Sustainable, AI & Authentic

Shalinee Mishra Jan 2, 2025 8:58 AM

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year

Soumya Gawri Dec 26, 2024 8:41 AM

With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts

Shalinee Mishra Dec 20, 2024 8:58 AM

Marketing experts say Ganji Chudail's charm lies in the character's simplicity, unsophisticated depictions and emotional connect

Soumya Gawri Dec 16, 2024 1:10 PM

While Ganji’s rise signals a willingness to break conventions, not everyone is convinced of her sustainability

Soumya Gawri Nov 20, 2024 9:10 AM

Brands are embracing their target group’s desire for bizarreness and are thus seeking out innovative ways to engage consumers, share industry observers

Soumya Gawri Oct 8, 2024 12:36 PM

Nykaa recently collaborated with the internet meme, prompting industry watchers to talk about the longevity of brands leveraging trending cringe content for engagement

Soumya Gawri Sep 24, 2024 9:28 AM

Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak

e4m Desk Mar 18, 2024 11:16 AM