festive-spending
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM