Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam

Sandhi Sarun Aug 26, 2026 9:11 AM

With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers

Sandhi Sarun Aug 24, 2026 9:32 AM

Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter

M. Gautham Machaiah Aug 12, 2026 1:50 PM

The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA

Imran Fazal Aug 7, 2026 9:08 AM

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Kanchan Srivastava Oct 22, 2024 9:13 AM