episodic

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Why episodic brand series build recall that one-off virals can’t

Recall?blur=25

From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past

Aryendra Khan Jan 14, 2026 8:52 AM