2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty

Shantanu David Dec 31, 2025 9:04 AM

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; attribution fatigue turned unease into active scepticism

Shantanu David Dec 30, 2025 9:24 AM

By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027

Shantanu David Dec 30, 2024 8:50 AM

Brands are set to amp up their influencer budgets thanks to the increasing trust Gen Zs repose in popular content creators than celebrities

Shalinee Mishra Dec 24, 2024 9:18 AM

With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down

e4m Staff Dec 20, 2024 8:54 AM