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In an interview with McKinsey, Uday Shankar also spoke about the “major shift in sports broadcasting in India” and the role of local language commentary
e4m Staff Oct 14, 2024 2:25 PM
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket broadcasting
Aditi Gupta Jun 3, 2024 8:33 AM
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Kanchan Srivastava Mar 1, 2024 8:25 AM

