digital-marketers
The confidence with which digital marketers reported performance was detached from what businesses could actually verify; attribution fatigue turned unease into active scepticism
Shantanu David Dec 30, 2025 9:24 AM
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Nilanjana Basu Mar 20, 2023 8:32 AM