differentiation

Colours and Branding: When colour becomes an identity

The Power of Color in Brand Identity and Marketing Strategy?blur=25

Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used

Ganapathy Viswanathan Aug 28, 2026 10:49 AM

Is zero interface marketing a challenge for brand differentiation goals?

brand interface?blur=25

Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building

Anuja Jain Apr 13, 2026 9:01 AM