diabetes
The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer
The campaign has been conceptualized by VMLY&R in partnership with Redfuse media
The #WeCan campaign will be rolled out on social media with an impactful video narrated by Farhan Akhtar and via outdoor advertising
With this launch, RDC India aims to offer a collaborative, integrated and personalised approach for optimal therapy to people with diabetes or those at risk of developing the disorder
