devika-prabhu

Marvel HQ, a first-of-its-kind TV destination for all things Marvel

exchange4media Staff 16-January-2019

For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff 10-May-2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy

Abhinav Trivedi 21-August-2013

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj 03-August-2012

The Network to roll out 500 hours of fresh programming; it has also partnered with Jet Airways for a major marketing initiative ‘Jet Set Go’

exchange4media Staff 03-May-2012