devika-prabhu
MarvelHQ?blur=25

Marvel HQ, a first-of-its-kind TV destination for all things Marvel

exchange4media Staff Jan 16, 2019 9:10 AM

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For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff May 10, 2018 8:57 AM

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According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

"Today's kids are far more democratic than they were before"?blur=25

Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy

Abhinav Trivedi Aug 21, 2013 8:00 AM

Shared experience brings Disney consumers together?blur=25

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM

Disney embarks on its most aggressive summer in India yet?blur=25

The Network to roll out 500 hours of fresh programming; it has also partnered with Jet Airways for a major marketing initiative ‘Jet Set Go’

exchange4media Staff May 3, 2012 7:56 PM