dentsu-e4m-report
According to the dentsu-e4m report, radio’s AdEx stood at ₹1,501 crore in 2025 with its market share halving to 1% from 2% in 2024
Chehneet Kaur Feb 17, 2026 8:48 AM
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media
Pooja Yadav Feb 11, 2026 8:54 AM
By the end of 2025, ad spends on e-retail platforms reached Rs 17,601 crore, accounting for 24.58% of total digital media spends
The spends rose from Rs 16,606 crore in 2024 to Rs 23,243 crore in 2025
Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, according to dentsu-e4m Digital Advertising Report 2026
In 2025, the sector accounted for ₹4,933 crore in overall advertising spends. Out of this, ₹3,328 crore was directed specifically towards digital media
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs 17,601 crore by the end of 2025
The report estimates that digital media will grow at a CAGR of 17% to reach Rs 98,034 crore by 2027
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Chehneet Kaur Feb 10, 2025 8:47 AM
Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads
According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid search and display banners
Narayan Devanathan, President-Chief Strategy Officer, S Asia, dentsu, spoke at the unveiling of the dentsu-e4m report on the dominance of digital, interplay between human creativity and AI & more
As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m spoke to industry leaders to decode the trend
Sunidhi Vijay Feb 4, 2025 9:06 AM
Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this year
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Chehneet Kaur Feb 9, 2024 11:49 AM
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
As per the report, digital ad spends are expected to reach 40% share this year
exchange4media Staff Feb 2, 2023 3:42 PM
The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers
exchange4media Staff Feb 5, 2021 9:08 AM
Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022
exchange4media Staff Feb 4, 2021 3:26 PM