dentsu-digital

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective
Sonam Gulati May 13, 2014 8:03 AM

The agency’s new offering, iButterfly, cashes on the growing smartphone penetration; the app works through AR, motion sensing & GPS
Priyanka Mehra Jan 30, 2013 6:38 PM

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.
Shubhangi Mehta Apr 22, 2011 8:41 AM

Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.
Tasneem Limbdiwala Nov 16, 2010 7:30 AM

As per the existing trends, mobile advertising still seems to be at a nascent stage in India, but Krishna Prasad, Chief Experience Officer, Dentsu Digital, believes it won’t take long for the scenario to change when 3G technology arrives.
Preeti Hoon Nov 9, 2010 7:32 AM