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The digital LED Ramlila is a 10-part video series that uses Havells LED lights, shadow puppetry, intricate art & captive storytelling, to recreate the classic for new-age digital audience

exchange4media Staff 30-October-2018

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati 13-May-2014

Dentsu Digital is awarded with the digital duties of Gatsby, as a part of Mandom India. A great win indeed! They aim on to create engagement via social media. Read more.

exchange4media Staff 03-January-2014

The win comes on the back of a multi-agency pitch process. The mandate is to create an overall online presence for the brand, with a strong focus on creating engagement via social media

exchange4media Staff 03-January-2014

HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign

exchange4media Staff 16-October-2013

HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign

exchange4media Staff 15-October-2013

The agency’s new offering, iButterfly, cashes on the growing smartphone penetration; the app works through AR, motion sensing & GPS

Priyanka Mehra 30-January-2013

Suzlon Group has chosen Lowe Lintas as creative partner for their upcoming brand campaign in India following a multi-agency pitch. Industry sources have pegged the account size in the region of Rs 50-60 crore over two years.

Shubhangi Mehta 22-April-2011

Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.

Tasneem Limbdiwala 16-November-2010

As per the existing trends, mobile advertising still seems to be at a nascent stage in India, but Krishna Prasad, Chief Experience Officer, Dentsu Digital, believes it won’t take long for the scenario to change when 3G technology arrives.

Preeti Hoon 09-November-2010