The initiative marks a clear shift from static, brand led communication to culture native, creator inspired storytelling built for how audiences engage today

e4m Staff Feb 10, 2026 12:03 PM

The company has partnered with Dentsu Creative Isobar for the campaign

e4m Staff Oct 3, 2025 1:00 PM

Dentsu Creative Isobar has named Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors

e4m Staff Sep 22, 2025 11:35 AM

The campaign has been created by Dentsu Creative Isobar

e4m Staff Sep 8, 2025 3:34 PM

The latest campaign blends Gen Z culture, humour, and share-worthy storytelling to reinforce BGMI’s presence as a lifestyle essential

e4m Staff Sep 4, 2025 12:26 PM

Prior to this, Sahil Shah was President at Dentsu Creative Isobar

e4m Staff Aug 11, 2025 1:11 PM

Sushant will lead the art and visual design function across the agency’s diverse client portfolio

e4m Staff May 5, 2025 11:23 AM

The account will be serviced from the agency’s Mumbai office

e4m Staff Apr 1, 2025 11:31 AM