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Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza 11 hours ago

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Copywriting

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

#UddKeJao

The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance

exchange4media Staff Mar 12, 2019 12:30 PM

Sidharth Rao

Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.

Venkata Susmita Biswas Jan 29, 2019 8:26 AM

rooh

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff Dec 5, 2018 1:09 PM

MediaACE

The 4th edition of the e4m Media ACE Awards 2018, was held on 16 October 2018 in Mumbai

exchange4media Staff Oct 17, 2018 5:35 PM

Me Too

Happy mcgarrybowen CEO, Kartik Iyer, and the agency’s CCO PM Praveen Das and iProspect CCO Dinesh Swamy put on administrative leave pending investigation into allegations against all three of them

exchange4media Staff Oct 15, 2018 9:22 AM

The agency will also manage all digital assets, including media planning and buying across India and UAE

exchange4media Staff Aug 23, 2018 10:42 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

DAN Explore captures the trend of changing audience behavior and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioral triggers and psychographic understanding

exchange4media Staff Jun 26, 2018 3:24 PM

DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

Designed and conceptualised by WATConsult, the campaign highlights the emotional values of the customers with brand Tata Motors

exchange4media Staff Apr 14, 2018 9:26 AM