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ASCI?blur=25

Kapoor has been part of ASCI’s Consumer Complaints Council for the past five years

exchange4media Staff Aug 31, 2020 12:24 PM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM

ASCI?blur=25

While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

exchange4media Staff Feb 20, 2020 3:26 PM

ZEE Business Dare to Dream Awards Season 2?blur=25

In partnership with SAP, the Dare to Dream Awards Season 2 felicitated the entrepreneurs of SMEs, spanning across 8 prominent Indian cities and recognized 101 winners from different categories

exchange4media Staff Oct 31, 2019 6:17 PM

ZeeHeroes?blur=25

Zee Heroes goes on air every Sunday at 9:00 PM on Zee Telugu and Zee Telugu HD

exchange4media Staff Sep 24, 2019 4:19 PM

Sanjay Gupta?blur=25

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan Apr 11, 2019 8:39 AM

ASCIlogo?blur=25

The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff Nov 5, 2018 5:47 PM

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The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff May 7, 2018 4:27 PM

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Chandrahas Panigrahi, CMO and Business Head of Acer, on collaboration with Delhi Daredevils and role of sports in brand marketing

Dolly Mahayan Apr 13, 2018 8:54 AM

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Announces its association with Delhi Daredevils for the 11th edition of the Indian Premier League

exchange4media Staff Apr 3, 2018 12:53 PM

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Kanwal Jeet Jawa on how brands benefit from the IPL association and the continued partnership between Daikin and Team Delhi Daredevils

Anam Khan Apr 3, 2018 8:58 AM

Paytm?blur=25

Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

exchange4media Staff Mar 14, 2018 3:35 PM

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Based on the premise of providing ‘extra bounce in everyday life’, the brand association will be for all the three sub-brands under its portfolio namely, NatureFresh Acti-Lite Refined Oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.

exchange4media Staff Mar 7, 2018 5:04 PM

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One of the biggest criticisms of this move has been the stifling of creative liberty. There has also been an overwhelming reaction to this ban order with many equating it with moral policing

Ruhail Amin Dec 19, 2017 8:53 AM

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The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Ruhail Amin Sep 25, 2017 8:16 AM

Delhi Daredevils appoint Chimp&z Inc as their integrated marketing service partner?blur=25

The account will be handled out of the agency’s Gurgaon office and will have a dedicated team working on it

exchange4media Staff Apr 13, 2017 12:33 PM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%?blur=25

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

JWT creates 'Fountain of Sight' for the Eye Bank Coordination & Research Centre?blur=25

This installation, is a tribute to the people who have donated their eyes to visually impaired people.

exchange4media Staff Mar 5, 2016 7:25 AM

McDonald's dares its consumers with a "twist"?blur=25

McDonald's unveils 'Dare To Choose', a two-month campaign, daring consumers to try out its classic burgers with a twist

Ankur Singh Oct 28, 2014 7:56 AM