Guest Column: Senior brand, growth & media leader Ketan K Bharati explores why brands don’t own customers, only their preference, in an era of greater choice and AI-driven decisions

Ketan K Bharati Aug 5, 2026 12:33 PM

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange

Sunidhi Vijay Oct 24, 2025 8:47 AM

Many brands are still caught in the conversion trap, basically pushing for short-term clicks over long-term advocacy, say experts

Shantanu David Jul 18, 2025 8:59 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative

Shantomoy Ray Mar 10, 2025 9:13 AM

e4m Blog: In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more

e4m Desk Oct 17, 2024 11:20 AM

He was earlier Associate Director-Customer Loyalty and Retention

e4m Staff Oct 3, 2023 7:04 PM