According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding

e4m Staff Mar 13, 2025 3:14 PM

The campaign introduces a series of three films that also feature Subhashree Ganguly and South Indian influencer Allu Sneha Reddy

e4m Staff Jan 11, 2024 5:22 PM

It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information

exchange4media Staff Oct 20, 2020 10:47 AM

Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends

exchange4media Staff Jul 18, 2020 9:21 AM