Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions

Shalinee Mishra 1 hour ago

For the creator economy, the impact may depend largely on the type of financial content being produced

Shalinee Mishra Aug 25, 2026 9:12 AM

Sushant Vithaldas, Head of Creator Marketing, India and Vimlarithan (Rithan) Vijaya as Creator Marketing Leader, Southeast Asia will lead Edelman’s creator marketing offering

e4m Staff Jun 22, 2026 2:13 PM

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies

e4m Staff May 12, 2026 8:52 AM

The Creator Marketplace will open later this month for all businesses to partner with a select group of AR Creators through 2021

exchange4media Staff May 8, 2021 4:00 PM