creative-b2b

The Real AI Risk Is Not Speed, It Is Forgettable Marketing: JLL’s Adelise Ashdown

Adelise Ashdown, Global Head of Brand and Client Experience and Regional Marketing Lead, APAC, JLL,?blur=25

JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.

Brij Pahwa Jun 29, 2026 1:21 PM

Paul Hirsch named jury president of newly launched Creative B2B Lions

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Hirsch is the Chief Creative Officer of Doremus

exchange4media Staff Jan 14, 2022 4:53 PM