As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong

Anuja Jain May 27, 2026 9:47 AM

Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon

e4m Staff May 22, 2026 12:42 PM

At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals

Kanchan Srivastava Nov 26, 2021 9:14 AM

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM

Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020

exchange4media Staff Sep 4, 2020 2:26 PM