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Why marketers are moving beyond vanity metrics on social media

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Today, deeper engagement signals such as saves, shares, watch time, repeat views, comments, profile visits and DMs are emerging as the real indicators of audience connection

Sunidhi Vijay May 18, 2026 9:20 AM

Care to comment: How the chatter below posts is digital billboard for brands

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As per industry reports, remarks posted within 24 hours of a comment amplify a brand's reach but an exchange with the creator can see engagement rates jump 1.6X

Shalinee Mishra Nov 22, 2024 8:54 AM