chlorophyll
Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity
Nafisa Shaheen Jul 15, 2019 9:01 AM
Your weekly news roundup, a summary of some of the stories to keep an eye on
exchange4media Staff Nov 3, 2018 10:02 AM
Guest Column: If we value lifelong partnerships, why not the same in business? asks Khalap, MD and Co-Founder of chlorophyll
Kiran Khalap Oct 29, 2018 8:21 AM
Under Chlorophyll 3.0 there are offerings including a innovation Lab, a sports practice, and two new digital-driven, consumer-centred models
exchange4media Staff Aug 16, 2018 3:15 PM
The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll
exchange4media Staff Nov 23, 2016 1:35 PM
Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns
Sarmistha Neogy Mar 30, 2015 8:38 AM
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand
To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’
ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music
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