chlorophyll
Live streaming- next big thing for marketers

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Recap

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Nov 3, 2018 10:02 AM

kiran khalap

Guest Column: If we value lifelong partnerships, why not the same in business? asks Khalap, MD and Co-Founder of chlorophyll

Kiran Khalap Oct 29, 2018 8:21 AM

Under Chlorophyll 3.0 there are offerings including a innovation Lab, a sports practice, and two new digital-driven, consumer-centred models

exchange4media Staff Aug 16, 2018 3:15 PM

Advertising Veteran Anand Halve passes away

The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll

exchange4media Staff Nov 23, 2016 1:35 PM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord?

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Wake up to Coke’s call on obesity

To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’

Twishy Apr 1, 2013 9:22 PM

Telecom advtg eye the space “inside a consumer’s head”

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM