chhath-pooja

Parle-G strikes an emotional chord with its Chhath Puja campaign

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The campaign has been conceptualised by Thought Blurb Communications

e4m Staff Oct 29, 2025 10:44 AM

How brands are weaving cultural storytelling into Chhath Puja campaigns

Chhath Puja?blur=25

This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India

Shalinee Mishra Oct 28, 2025 6:14 PM