chetna-israni

Not just a function, But a force: The new shape of PR in India

National PR Day?blur=25

This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead

Ritika Upmanyu Apr 21, 2026 11:50 AM

Crafting authenticity in communication: Managing optics with integrity

Chetna Israni Morning Star Brandcom?blur=25

Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience

Chetna Israni Aug 16, 2024 12:32 PM