According to JioHotstar, the India vs New Zealand final achieved a record-breaking 124.2 crore views and a peak concurrency of 6.12 crores

e4m Staff Mar 13, 2025 2:17 PM

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ₹1,500 crore and ₹ 1,600 crore

Aditi Gupta Mar 12, 2025 8:25 AM

While the ad rates for India matches were in the range of ₹20-25 lakh per 10-second slot on TV, CTV rates stood at ₹10-15 lakh. On the digital side, ad rates were around ₹500 per CPM

Aditi Gupta Mar 7, 2025 8:45 AM

The partnership will begin with the high-octane India vs. Pakistan match on February 23, 2025

e4m Staff Feb 21, 2025 6:07 PM

The sponsors are Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors Indira IVF and McEnroe

e4m Staff Feb 19, 2025 1:57 PM

The tournament is set to start February 19, 2025  

e4m Staff Feb 18, 2025 11:39 AM

As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms

e4m Staff Feb 17, 2025 12:36 PM

The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan

e4m Staff Feb 7, 2025 3:21 PM

Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium viewers on handheld devices

NATIVE CONTENT Feb 6, 2025 5:01 PM

The campaign is built on the insight of the ‘Har Match Do-or-Die’ campaign

e4m Staff Jan 31, 2025 12:03 PM