Anurita Chopra, Chief Marketing Officer – India Subcontinent, Haleon, explains how the company’s approach focuses on building categories, not just brands

Simran Sabherwal Dec 15, 2025 9:11 AM

The campaign focuses on two age-cohorts, targeting adults and senior citizens above 50 years

e4m Staff Oct 29, 2024 4:21 PM

The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives

e4m Staff Oct 30, 2023 7:30 AM