building-brand-loyalty
A insight guide for food brands: The Intangible Ingredient?blur=25

Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes

Gaurav Gopal Verma Aug 25, 2026 12:18 PM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM