brian-lesser
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Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

exchange4media Staff Aug 8, 2017 1:55 PM

WPP, Xaxis and AppNexus announce strategic transaction?blur=25

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser?blur=25

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM