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Real estate, automobile, FMCG, are the top brands investing in OOH presently: Experts

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Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Did festive spending generate revenue growth for the OOH industry?

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While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Will this Diwali rekindle the spark in OOH spends?

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Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

Return of FMCG, OTT and real estate brands brings back festive cheer for OOH

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Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM