Guest Column: Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history

Rajeev Jain Apr 28, 2026 3:59 PM

Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand

Ashish Mishra Apr 24, 2026 2:18 PM

Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field

Yatnesh Pandey Apr 24, 2026 1:15 PM

Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning

Aniruddha Haldar Apr 24, 2026 1:02 PM

Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India

Amin Lakhani Apr 24, 2026 12:45 PM

Guest Column: Rajiv Dubey, VP, Head of Media & Head of Brand Activations at Dabur India, writes on Brand Sachin is a rare combination of trust, consistency, humility and emotional connection

Rajiv Dubey Apr 24, 2026 10:29 AM

On his birthday, we celebrate a man who did not just play cricket, he defined its grammar

Aryendra Khan Apr 24, 2026 8:23 AM