brand-outlay

2026’s spiritual marketing kickstarts with nearly Rs 75 cr brand outlay at Magh Mela

2026’s spiritual marketing kickstarts with Rs 75 cr brand outlay at Magh Mela?blur=25

At Prayagraj’s Magh Mela, brands are tapping into the high footfall with activations; many moving beyond symbolic presence to on-ground experiences, high-visibility signage & BTL activations

Sunidhi Vijay Feb 16, 2026 9:22 AM