bournville

Mondelez India calls for a media pitch worth Rs 400 crore

?blur=25

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

"It's important for us to deliver a holistic experience back to the consumer"

"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

Bournville uses music & comedy for aggressive on-ground play

Bournville uses music & comedy for aggressive on-ground play?blur=25

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Bournville & Batman come together for digital campaign

Bournville & Batman come together for digital campaign?blur=25

This would be Cadbury’s Bournville first association with a Hollywood film. The digital campaign is supported by a TVC & direct marketing

Priyanka Nair Jul 12, 2012 8:16 PM