"The mood is upbeat and going forward we plan to launch more than 20 new shows this year," says Alok Nair, EVP and Business Head, Bloomberg TV India. In partnership with Impact magazine, Bloomberg has launched weekly marketing and advertising show Logo To Impact
Reality TV now turns its focus on advertising professionals. Bloomberg UTV is all set to spot the rising talent in advertising world through its programme ‘Logo’. The core objective of Rising Star is to give budding young marketers, copywriters, art directors and film makers an opportunity to showcase their talent and their individual interpretations of the brief.