billable-hours
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Experts divided on outcome-linked remuneration; some see scalability in data-led mandates and suggest hybrid models, others warn that limited talent depth & data transparency can hinder adoption
Kanchan Srivastava Mar 6, 2026 9:06 AM