Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers

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On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions

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Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

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