The book was released by the Governor of Uttar Pradesh, Anandiben Patel and Lucknow University Vice Chancellor Prof Alok K Rai

e4m Staff Jul 29, 2025 10:23 AM

Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped by culture, family and evolving personal values

e4m Staff May 26, 2025 9:41 AM

According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels

e4m Staff Sep 30, 2024 10:26 AM

Bharat is optimistic, and the optimism is driven by national pride, technology and a buoyant economy, says the study

e4m Staff Jan 25, 2024 11:34 AM

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends

e4m Staff Nov 1, 2023 10:06 AM

The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms

exchange4media Staff Aug 19, 2023 7:42 AM

‘The Bharat Lab’ is a consumer insights think tank aimed at delivering cultural and consumer insights about the people of Bharat

exchange4media Staff Jun 5, 2023 11:00 AM