From UNIQLO’s celebrity-led fleece campaign to Taneira’s take on festive dressing, brands are using humour, product storytelling and familiar cultural cues to connect with consumers
Sandhi Sarun 1 hour ago
Mahindra Group names Fritz Fernandes as Head - Events & Partnerships, Mahindra Experiences 1 hour ago
Hindware appoints Jyoti Arora as National Head - Commercial and Strategic Segments 1 hour ago
Katie Zacharia fired days after taking over as White House press secretary: Reports 2 hours ago
Urban Company’s Q2 revenue surges 41% 15 hours ago
Blive co-founder Suraj Singh set to join Zee Studios 18 hours ago
SEE MORE
Durga Puja 2026: How brands tap into stories behind the celebrations 1 hour ago
Google is giving advertisers more control over ad budgets. But how much? 2 hours ago
Hit or Miss: The week in ads 1 hour ago
Jewellery Brands: What really drives the buying decision? 2 hours ago
From Celine Dion to Smriti Mandhana: How Barbie became a multi-generational cultural IP 1 hour ago
Reliance Digital back with Festival of Electronics: Deals on iPhone 17 Pro & Appliances 1 week ago
Deepak Chhabria quits JioStar; steps down as Executive Vice President at Star Plus 5 days ago
Cheil X taps Ogilvy’s Tania Sinha for Delhi, Reckitt’s Geetika Chadha for influencer mktg 5 days ago
Rachana Khanzode promoted to Director – Marketing & Communications at Maximus India 5 days ago
Gaming ad growth hits 12% after RMG ban; festive spends up 30% 1 week ago