beauty-welness

What I talk about when I talk advocacy: Marketing funnel in beauty & Advocacy Rewrought

Taniya Pandey, Chief Marketing Officer of VLCC?blur=25

Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, writes that in beauty and wellness, real brand advocacy comes from belief, not referrals

Taniya Pandey Aug 22, 2025 9:13 AM