The 25th London International Awards judging was held at the Wynn/ Encore Hotel in Las Vegas, convening over a 10-day period. This year, six agencies from India have been recognised for their superior entries – McCann Worldgroup, Leo Burnett India, Ogilvy India, Bates 141, Creativeland Asia and Rediffusion Y&R – winning a total of seven statues at the 2010 London International Awards.
One of the biggest news earlier this year was Colgate Palmolive aligning its media duties with MEC (earlier known as Mediaedge:cia), and then some time back the company realigned its creative business, and parked it out of Rediffusion Group into Bates 141. Neither development was preceded by a pitch process. While not many in the industry are clear on why the account moved, but from a WPP viewpoint, this was an interesting development.
Bates 141 Delhi continues its winning spree with a third back to back win, bagging the creative duties for Center For Sight. Confirming the development, Dr Mahipal S Sachdev, Chairman, Center For Sight, said, “Bates represented knowledge in health care category and had a well rounded professional team.”
Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.
After over four years of supporting Marico Bangladesh primarily out of Kolkata, Bates 141 has now set up Bates 141 Bangladesh to support the growing needs of Marico, as well as tap emerging businesses. The agency is in the process of appointing a Country Manager for Bangladesh and will announce the same soon.