The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

At his Super Bowl halftime performance, Bad Bunny revealed his first signature sneaker with the brand, the Bad Bunny x Adidas BadBo 1.0

e4m Staff Feb 12, 2026 5:31 PM

Bad Bunny delivered a historic performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show

e4m Staff Feb 9, 2026 5:49 PM