atul-srivastava
Dineout Great Indian Restaurant Festival?blur=25

The digital film features celebrities and social influencers like Atul Srivastava, Sahil Anand, Kusha Kapila and Ankush Bahuguna

exchange4media Staff Feb 11, 2020 3:59 PM

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Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends

Misbaah Mansuri Jul 28, 2018 9:59 AM

Monsoon to put a dent in OOH revenues??blur=25

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Good times ahead for OOH sector, but attracting talent still a challenge?blur=25

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

OOH rides the State Elections wave; revenues put a dent in the spirit?blur=25

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha Oct 13, 2014 7:59 AM

Mobile OOH needs Government support to grow, say experts?blur=25

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha Jun 23, 2014 8:37 AM

IPL 7 disappoints OOH agencies, venue change said to be a factor?blur=25

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha May 28, 2014 8:12 AM

OMI creates high visibility for Monte Carlo?blur=25

The pan-India OOH campaign uses media formats such as billboards, mall facades, digital & static airport media, and will continue till Dec end

Deepa Balasubramanian Dec 29, 2012 4:12 AM

LG 3D Cinema Smart TV takes OOH route to visibility?blur=25

The nine-city campaign has been executed by LG Ads with the help of their OOH partner OMI

exchange4media Staff Jul 17, 2012 8:59 PM