Alchemist & Hansa launch celebrity endorsement metric?blur=25

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff Nov 1, 2012 7:57 PM

Hindi magazine ‘Dalit Dastak’ launched yesterday?blur=25

The monthly Hindi magazine highlights true stories of Indian citizens who are fighting for justice

Surbhi Bhasin May 28, 2012 7:06 PM

Hansa Research & Ipsos jointly bid for IRS 2013?blur=25

Hansa Research and Ipsos enter into a MoU to jointly bid for Indian Readership Survey (IRS) contract that starts with IRS 2013

exchange4media Staff Apr 18, 2012 8:27 AM

Attitude, Adapt & Dispassion: Advice for small agencies?blur=25

Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.

exchange4media Staff May 23, 2011 8:26 AM