app-marketing

Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

MoEngage & AppFollow launch playbook to decode customer engagement during crisis

customer engagement?blur=25

The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth

exchange4media Staff Jul 17, 2020 1:22 PM