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This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach
A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join
Shalinee Mishra Apr 24, 2025 9:50 AM
Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
Aditi Gupta Apr 14, 2025 8:47 AM
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking long term—and SIPs
In this edition of TechTalk, Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Jagruti Verma Mar 26, 2025 1:40 PM