Authors

Shruti S

Associate Professor, TERI na na

Associate Professor, TERI

Sustainable Martech: How AI can make marketing greener, smarter, and a lot more human

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Guest Column: Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ethical, and trust-driven approach

Shruti S May 2, 2025 7:20 PM